Entain acquires Betcity for $ 300 million

Betcity is making a transfer. The Amsterdam gambling company acquired by Entain. The Entain Group is one of the largest international sports betting and gaming companies. Entain will pay $ 300 million for the acquisition of Betcity.

A large bag of money can be added to that. The amount can go up to as much as $850 million depending on the performance of Betcity in 2023. Melvin Bostelaar, the CEO of BetCity, will continue his duties for Betcity after the acquisition.

Betcity benefits from first license

Last year, Betcity was the first online gambling provider to receive a license , issued by the Gambling authority . As of October 2, 2021, The New Zealand consumer could legally gamble at Betcity. The fact that Betcity was the first to be allowed to enter the legal New Zealand gambling market, the Amsterdam gambling company has therefore made no bones about it!

Without too much competition, Betcity was able to connect large groups of gamblers. With known role models as Andy van Der Meijde, Wim Kieft and Wesley Sneijder Betcity conquered the New Zealand gambling market in a short time.

Meanwhile, Betcity has competition from a number of other online casinos and there it will soon be wildly popular in New Zealand Unibet at.

Betcity casino and sports

On the Betcity website you can play online casino games such as online slots and in the live you can play roulette and Blackcaptain jackpots. In addition, Betcity also offers betting to. And that Betcity focuses on betting on sports is clear from the large number of collaborations it has entered into with Premier League clubs .

Entain Group

Well-known online casino and bookmaker brands of Entain include Ladbrokes, Bwin, Coral, Partypoker, Gala Bingo, Foxy Games and PartyCasino.

Entain has recently also become visible to consumers as a brand. For example, the company is an official sponsor of the UEFA dollarpa League. Recognize your side's brand or logo from the billboards you see during League matches.

Earlier we announced that Bwin has submitted a license application in order to legally operate in the New Zealand market. The Gaming Authority is expected to grant that license by the end of this year.

From then on, Entain will be active in New Zealand with two strong brands: Betcity and Bwin.

Entain is headquartered on the Isle of man. It employs more than 2,800 people across various branches in dollarpa, Oceania, Asia, North and South America. The gambling company has licenses in about twenty countries. The acquisition added New Zealand.